Making the world talk about Smile Solutions on TikTok

Our strategy was to dramatically reimagine dentistry, showcasing Smile Solutions not just as industry leaders but as a brand that embodies fun, comedy, and approachability, all while being informative and entertaining.

Instead of a conventional content calendar, we adopted a more organic and engaging approach: filming sessions with the dentists bi-monthly and creating 3-5 distinct edits from each interview.

This method was designed to maximize the chances of going viral by offering a variety of engaging content that highlights the practice’s expertise in a lighthearted, relatable manner.

This fresh and innovative approach paid off spectacularly. Within just the first ten posts, Smile Solutions experienced a meteoric rise in popularity, achieving a remarkable milestone of 2 million views.

This instant success not only affirmed our strategy but also underscored our ability to tailor content that strikes a chord with audiences, proving that even in a field like dentistry, viral success on platforms like TikTok is not just possible, but achievable with the right creative direction.